Residential is the centre of the practice. Most of the commissions we take each year are ultra-luxury homes — and the bench is built for the depth those projects warrant. When a commercial venue has decided a fully custom Crestron system is the right answer, the same engineering team programmes and designs it.
Hotels, casinos, restaurants and sports bars, conference centres and members’ clubs — commercial properties where the brand belongs on the panel and the operations don’t fit a manufacturer template. Programming and design, written by hand, against the venue’s actual rhythm.
Intuitiv is, first, a residential firm. The discipline that produced Tahoe and the residences in our portfolio is what we’re known for — and what most of our calendar each year is given to. Commercial enterprise Crestron is a vertical extension of that practice, taken on selectively when the brief warrants the same depth.
The reason a venue ends up calling us is usually one of two: they already operate a Crestron system that has outgrown its original programme and needs to be rewritten, or they’re designing a new property where the standard hospitality or corporate template won’t carry the brand. In both cases the engagement looks the same — senior engineers, written code, drawings that sit alongside the architect’s, and a result that reads as part of the property rather than as a Crestron product placed in it.
The venues we’ve programmed for tend to share a few characteristics — brand-led, operationally complex, and large enough that a custom Crestron system is the right answer rather than an off-the-shelf hospitality stack.
Luxury hotels, resorts and destination properties. Guest-room panels, suite controls, F&B venues, spa surfaces, and the back-of-house systems that hold it together. On the guest-facing surfaces, Altitude is typically the on-panel UI.
Gaming-floor AV and lighting, high-limit rooms, host stations, casino-side conference and event space. Crestron systems that hold up under continuous operation and integrate with the property’s broader hospitality stack.
F&B venues where the AV and lighting are part of the room’s identity. Multi-screen sports surfaces, scheduled day-parting, scene libraries built for the way the venue actually runs from morning to last call.
Boardrooms, divisible meeting rooms, training centres, executive suites. Programming that handles room combine and divide cleanly, scheduling, and the integration with the corporate video-conference and scheduling platforms the operator has already standardised on.
Private clubs, member lounges, athletic and yacht clubs. Quieter than the floor of a casino, more layered than a single restaurant — spaces where the technology has to read as part of the membership experience rather than a back-of-house utility.
If a commercial property has decided the right answer is a fully custom Crestron system — not a template, not a configured kit — the practice can take the engagement. The verticals above are the ones we see most; the brief defines the work.
The same four disciplines that organise the residential side of the firm, scoped for a venue rather than a household. A commercial engagement can draw from any or all of them — programming alone is one of the most common shapes.
A technology master plan written into the venue’s design documentation set. Equipment selection, infrastructure design, panel and rack schedules, integration boundaries. The trades work to the drawings, not to a verbal brief.
Crestron SIMPL, C#, and CH5 written by hand against the venue’s actual operations. Scene libraries composed for the way the room is used — from a single boardroom to a full property — not generated from a manufacturer template.
The interface the guest, the member, or the staff actually sees. For hospitality, that is usually Altitude; for other commercial venues, a bespoke custom Crestron UI composed against the brand.
On site or remote during the commissioning window. Independent acceptance testing against the master plan, scene libraries walked with the operator, and the documentation the venue’s in-house technical team needs to run the system on day one.
A commercial engagement and a residential one are written by the same team, with the same toolchain, in the same firm voice. The differences are operational — the things a venue needs that a household doesn’t.
A residence is composed for one household’s rhythm. A commercial property is composed for guests, members, staff and operators — each with their own surface, their own permissions, and their own day-part schedule. The programming separates those audiences at the source.
Commercial venues bring brand assets to the engagement — typography, palette, logo lockups, photography. The on-panel surface is composed against those guidelines so the guest reads the panel as part of the property, not as a Crestron product placed in the room.
Commercial engagements typically carry integration with the operator’s existing platforms — PMS, BMS, POS, video-conference, scheduling, guest-experience. Those layers are scoped during design development and tested at commissioning, not bolted on after the venue is open.
A residence has one or two panel compositions. A hotel has dozens of guest-room layouts, several suite tiers, F&B venues, and back-of-house surfaces. The work is composed as a system — the design vocabulary scales across the property without each panel being a separate engagement.
Most commercial engagements run alongside the operator’s existing AV or integration partner. The integrator runs the installation; Intuitiv writes the control software, designs the on-panel surface, and consults on the system design. The boundary between the two scopes is documented before the engagement starts so the trades know exactly which side of the line each task lives on.
When a venue prefers a single firm to carry both, the practice can lead the engagement end-to-end — including the project management of the integration trades. Either posture is available; the brief decides.
See the process →Commercial engagements are scoped against the venue, the same way the residential side of the firm works. The fee is set against the depth of involvement — independent of any hardware in the rack.
Scope drivers. The number of distinct rooms or zones, the variety of interfaces the venue runs (guest-facing, staff-facing, back-of-house), the depth of integration with property systems, the volume of scenes and scheduled behaviours, and whether we’re composing from scratch or refining an existing Crestron programme.
How to begin. A short written brief is enough — the property type, the panel count, the operator’s brand assets, and the integration partners already on the project. We respond personally within two business days and can scope the engagement from the drawings, the brand book, or the existing Crestron schedule.
Questions that come up most often from operators, design firms, and integration partners considering a commercial Crestron engagement.
Yes. Residential is the centre of the practice — most of our commissions each year are ultra-luxury homes — but the firm takes commercial enterprise Crestron projects when the venue warrants a fully custom system. Hotels, casinos, restaurants and sports bars, conference centres, members’ clubs, and any commercial property where standard configurations don’t carry the brief.
Hospitality, gaming floors and casinos, restaurants and sports bars, conference centres and corporate boardrooms, members’ clubs and mixed-use commercial. The common thread is a venue that has decided a custom Crestron system is the right answer.
Both. The firm is organised around four connected disciplines — system design, project management, custom programming, and the on-panel surface — and a commercial engagement can draw from any or all of them. Programming alone, working alongside an integrator already on the project, is one of the most common engagement shapes.
Altitude is the on-panel CH5 UI surface for hospitality — the design layer the guest sees. The commercial Crestron practice is broader: it covers the underlying programming, system design, and commissioning across hospitality and the other commercial verticals. On a luxury hotel engagement, Altitude is usually the UI piece sitting inside the larger commercial scope.
Yes — this is the default posture on commercial engagements. The venue’s preferred integrator or AV partner runs the installation; Intuitiv writes the control software, designs the on-panel surface, and consults on the system design. Our scope is documented up front so the boundary with the integrator’s scope is clean.
Engagement-based, set against the scope of the venue and the depth of involvement. Drivers include the number of distinct rooms or zones, the variety of interfaces, the depth of integration with property systems (PMS, BMS, POS, scheduling), and whether we’re composing from scratch or refining an existing Crestron programme.
A short written brief — the property type, the panel count, the integration partners already on the project — is enough to begin. We respond personally within two business days. Commercial engagements are taken on selectively; the first conversation is to understand whether the work suits us both.